28d • General discussion
đź“ť Template: From Idea to $6M App
Here’s the framework I use for building, launching, growing, and eventually selling an app for six- or seven-figure exits. Think of it as a checklist you can follow and adapt to your own project.
Module 1: Problem Discovery
- Distinguish between “pain-killer” (must-have) vs. “vitamin” (nice-to-have) problems
- Quick validation techniques: surveys & interviews
- Example: youth pastor needing post-Bible-study guidance
Module 2: Customer Targeting
- Build an ideal customer avatar (demographics, frustrations, goals)
- Find and qualify prospects in communities, social media, and local groups
Module 3: Lead Magnet & List Building
- Lead magnet ideas: guides, checklists, mini-training
- Landing-page essentials & free tools (Mailchimp, ConvertKit, Carrd)
- Best practices for capturing emails
Module 4: Lean MVP Development (with AI)
- Xcode project setup & Git baseline
- Define the “absolute minimum” feature set
- AI-powered code scaffolding, copy-paste workflows, live debug loops
- Quick deploy to TestFlight with AI-written release notes
Module 5: Monetization & Recurring Revenue
- Subscription vs. one-time fee vs. freemium upsell
- Pricing psychology & payment setup (Stripe, in-app purchases)
- Key metrics: MRR, churn, LTV:CAC
Module 6: Sales Email Sequence
- 5-email sequence: welcome, quick win, case study, objection handling, CTA
- Swipe file for subject lines & templates
Module 7: Customer-Driven Iteration
- Feedback loops: surveys, session recordings, in-app chat
- Prioritize requests without scope creep
- Simple referral program setup
Module 8: Low-Budget Paid Marketing
- Choose channels: Facebook/Instagram, Google Ads, niche forums
- Run ad creative tests under $50
- Track installs → trials → conversions
Module 9: Acquisition Readiness
- Metrics acquirers care about: revenue multiples, growth, retention
- Code, docs, and legal housekeeping
- Finding buyers (strategic vs. financial)
Module 10: Exit Strategy & Negotiation
- Valuation basics: multiples, earn-outs, cash vs. equity
- Key term-sheet clauses to watch
- Craft your app’s story to maximize deal value
💡 Use this as a starting point and adapt it to your own app journey. Each step doesn’t need to be perfect—you just need to keep moving forward.
👉 What step are you working on right now?
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đź“ť Template: From Idea to $6M App
skool.com/6-million-dollar-app-2514
Have an app idea? Learn how I sold mine for $6M. Step-by-step process: build with AI, market smart, and set yourself up for growth & exit.
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