Top-3 universal content creation rules
Slowly mutating into a marketer/content creator.
Over the past six months, I’ve grown:
📹 YouTube – 3.5k subscribers
👥 5minAI community – 2.7k members
💬 Telegram – 1.6k followers
While diving into content-making and everything around it, I’ve come up with 3 rules for myself:
1️⃣ More complex = worse
People want bread and circuses. Emotions.
Boring, overloaded content only works for a very narrow audience. Same goes for AI-generated content — you need to find a format that works, and it can be very simple (e.g., text + image). There’s no point trying to fully simulate real content creators.
2️⃣ You can repost content
  • Social media algorithms allow it.
  • A post is always seen by only part of your audience. Reposting is your chance to reach those who missed it and increase overall reach.
3️⃣ The easiest way to make viral content — repeat it
All great artists stole, and so can we.
Collect references in your niche, see what’s gone viral (metric: views / followers > 2), and recreate it as closely as possible.
These principles work across all social networks.
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Mark Shcherbakov
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Top-3 universal content creation rules
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