The sales process starts with a simple but game-changing step: separating your prospects from your suspects.
Here’s the difference:
👉 A Prospect is someone who:
- Needs what you’re offering
- Can afford it
- Can use it
- Needs it now
👉 A Suspect might show interest but:
- Doesn’t have an immediate need
- Isn’t ready to make a decision
- May require your offer in the future, but not today
As professionals, our time is one of our most valuable assets. Spending it on suspects who aren’t ready only delays your success. Instead, focus your energy on prospects who are ready, willing, and able to take action now.
By identifying the right people to approach, you’ll:
✔️ Save time
✔️ Increase your close rate
✔️ Build meaningful, productive relationships
Remember, working smarter starts with knowing who to focus on
Let’s make it happen! 🚀