Video: Website Transformation for a High-Ticket Coaching Program

I am sharing a real-life website transformation we recently finished. This is aimed to give you inspiration for how a website can be transformed from 🫩 to 😍 - so you can apply it to your own project.

It showcases the analysis > strategy > process and end result.

BACKSTORY

Journey To Fatherhood is a coaching program that does something I honestly think is one of the most important things ever; helping expecting fathers to prepare for parenthood - one of the most demanding and high-impact tasks imaginable.

The founder, Connor, is an amazing guy who is great at what he does, there is a starving need for what he offers (I kinda think every parent needs like a "drivings license", but that's another discussion), but there was one problem... he didn't know how to design a message to get people to join his crusade.

As you can see in the video, his old website wasn't particularly inspiring, and it kept Connor from having the impact he aspired to have.

This is the story of how we fixed it.

You can check out the new website at https://www.journeytofatherhood.org/ and any feedback is highly welcomed. Enjoy!

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