TIP of the day · Coach to Owner

TIP of the day

If you’re currently running video ads or will be soon make sure to create a Google Sheets and divide it into 2 columns. Hook Name, Hook Rate. The hook rate is total

3 second views divided by total impressions. This will give you a great swipe file and stats later down the line ein your business and you’ll be so happy you did because 1) you’ll know exactly how to recreate hooks that work and 2) you can offer your swipe file to your clients as bonus templates :) oh and by the way building something what I now call the LAB Method — will share more soon

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