The Engagement Ladder
I noticed something about communities and stores; they both have an engagement ladder.
  1. At first, people just look.
  2. Then they start commenting or liking.
  3. Eventually, they buy / contribute.
The secret is moving them up step by step, not forcing them.
Question: How do you move members up your ladder?
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Joan L. Dawson
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The Engagement Ladder
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