2d • Growth 📈
How to Win at Google Ads Without a Big Budget
Neil Patel surveyed 13,000 marketers running Google Ads.
One question only:
Are your ads profitable?
Then he split the data between winners and losers.
Here’s what the profitable ones did differently — clarified for builders, not marketers.
1. 59.9% controlled the first decision
Profitable advertisers didn’t ask cold traffic to buy.
They asked for a small, specific yes first.
They reduced decision weight before asking for money.
Suggested next step:
Define the first believable action a cold visitor can take.
Download. Book. Start. Answer. Watch.
One page. One action. One outcome.
2. 58.2% offered multiple payment options
Price wasn’t the main objection.
Commitment friction was.
Profitable advertisers removed the all‑or‑nothing moment.
Suggested next step:
Add at least one alternative.
Split pay. Deposit. Pay‑later.
Reduce commitment without reducing conviction.
3. 47.9% followed up with non‑buyers
They assumed most people wouldn’t buy on first touch.
And they designed for it.
Non‑buyers weren’t lost.
They were unfinished.
Suggested next step:
Build a short 5–7 message follow‑up sequence.
Handle objections. Show proof. Re‑invite the decision.
4. 42.5% used multi‑step checkouts
Asking for everything at once kills momentum.
Profitable systems separate commitment from payment.
Suggested next step:
Step one secures intent.
Step two collects payment.
Don’t collapse them unless the price is trivial.
5. 35.6% wrote copy for specific personas
Generic copy feels safe.
It also feels ignorable.
Profitable advertisers spoke to one situation at a time.
Suggested next step:
Rewrite one page for one person.
Name their moment, not their demographic.
Takeaway:
Ads don’t create success.
They pressure‑test your system.
If traffic breaks your setup, the ads didn’t fail.
The system did.
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How to Win at Google Ads Without a Big Budget
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