25d • General discussion
Optimize Before You Multiply
Scaling in real estate is sexy. Everyone wants to go from 1 door to 50 fast. But here’s the truth no one tells you: if your first property is broken, your second will be worse, and your third will be a nightmare.
Don’t scale garbage. Scale wisely.
❇️ Dial in your first deal until it’s a cash-flow machine.
❇️ Focus on systems — tenant screening, maintenance, expense tracking.
❇️ Only when you’ve optimized should you start multiplying.
The investors who burn out are the ones who scale chaos. The ones who win are the ones who scale order.
Stop obsessing over how many doors you own. Instead, ask yourself: “If I duplicated this property 10 times, would my life be easier… or hell on earth?”
📌 Action: Look at your first deal. Is it ready to be multiplied? If not, get it right before moving on.
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Optimize Before You Multiply
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