These cultural norms that nourish their mental health do not stop at saunas and getting outdoors. It is embedded in everything they do, even down to how they treat time. In Finland, it starts with a very real seasonal reality that shapes how people think about their day-to-day lives. Winters are long and dark, while the days are short and heavy. If you think you have it bad in the UK, try adding six feet of snow and hurricane winds to your complaints. Summer, on the other hand, is idyllic, light, long and full of energy. When half your year looks completely different to the other half, you naturally begin treating time more consciously. You work when you need to, and you rest properly when your body asks for it. The culture makes space for that rhythm instead of fighting it.
In most Western countries, and even more so in Asian cultures, this flexibility is far from apparent. Systems feel stiff, suffocating and overbearing. Overwork is treated like a badge of honour. Long hours are celebrated, burnout becomes normal, and anyone who slows down is judged for lacking ambition - when you say it out loud, how nuts does that sound? Finland has taken a completely different route. They understand that rest is not indulgent. It is necessary, and they have built rest and recovery into the structure of their society.
Workers in Finland rank in the top three EU countries for the lowest average weekly working hours, yet their productivity per hour outperforms many of Europe’s larger nations. Employees receive a legal minimum of five weeks of paid holiday each year - that's 35 plus days yearly, and uptake of said holiday is almost universal. Finland also offers one of the most generous parental leave systems in the world, providing more than twelve months of shared paid leave. The national work culture discourages after-hours emails, and the result is a country that reduces burnout before it even has the chance to start. Flexibility is not a perk for managers. It is standard for everyone. Because of this system, over 85 per cent of Finnish workers report being satisfied with their work-life balance, compared to an EU average of roughly 60 per cent.
Finland’s approach also appears in smaller habits that reinforce balance. The country consumes more coffee per capita than anywhere else; however, I would happily help test that claim, but the key is that coffee is not tied to a hustle culture. The kahvitauko, or more simply the coffee break, is protected time for people to stop, reset and return to work with a clear head. These pauses are normal. Contrast that with many workplaces where taking five minutes away from your laptop feels like an act of rebellion. These small cultural differences show up clearly when comparing mental health levels across Europe.
Finland’s approach works because it is measurable, not theoretical - yes, it sounds great, but the data backs it up every step of the way, which is even more important. OECD data consistently show that Finland reports some of the lowest burnout rates in Europe, along with some of the shortest working hours among developed nations. Sick leave related to stress is far lower than the EU average, and job satisfaction scores remain high. When work-life balance is structurally protected, people do not just feel better. They perform better. Productivity per hour in Finland sits above the EU average, despite fewer working hours, proving that healthier workers are more effective workers. This is not mindset coaching. It is policy. And the data shows it works. So why is this not integrated globally? Because real change requires shifts in government policy, social norms and the willingness to prioritise mental health at a structural level, not just through individual self-help.
Let’s be real. No country is perfect. Finland has its own challenges, such, an ageing population and a surprising yet documented rise in youth anxiety over the last decade. But when it comes to building a society that genuinely supports mental wellbeing, Finland consistently gets the fundamentals right. Not through great marketing campaigns or individual sporadic awareness days, but through long-term planning, cultural norms and policies that actually reduce stress on a population level. This stands in sharp contrast to many Western nations, where, as highlighted, mental health support usually appears only when someone is already in crisis. Systems are built around reacting, not preventing. Therapy is excessively expensive or inaccessible, taking time off work is quietly frowned upon, and schools operate as pressure cookers where academic performance outweighs emotional development. Public trust in institutions has dropped across the UK, the US and much of Europe, and without trust, people are left to manage their struggles alone. The system expects individuals to cope, while the structures remain unchanged and wholly outdated.
Finland offers something very different. It is not simply a collection of clever policies (although they very evidently help). It is a societal model built on the understanding that people function better when they are treated as emotionally complex human beings and given support before they fall apart - rather than the traditional mindset of a cog in a wider machine. Instead of glorifying over-excurstion of work or rewarding constant input, which ultimately creates mass burnout and a never-ending cycle of all-or-nothing, they create environments that protect mental health through design, not luck. The shift from reaction to prevention is not theoretical. It shows up in measurable outcomes across education, employment and general wellbeing.
Even the everyday cultural habits reinforce this approach. Finland does not celebrate hustle culture, nor does it treat exhaustion as a symbol of dedication. Therapy is normal rather than stigmatised. Emotional education is introduced in primary school, so children learn stress management and communication skills early. Urban planning prioritises walkability, quiet neighbourhoods and access to green space within minutes of most homes. These details may seem small, but they accumulate into a culture where people have more room to breathe, and ultimately live a life away from screens and anxiety triggers. They are not constantly fighting their environment, which very much feels like the case across much of Europe. I mean, at the best of times, even just catching the tube in London feels like a battleground.
The most important point is that none of this is unique to Finland in a way that makes it impossible to replicate elsewhere. Their system, if wanted, can literally become cookie-cutter. Other countries could adopt these principles. Not instantly, and realistically not in identical form, but the core ideas are universal and can - should be replicated: prioritise work-life balance, invest in accessible mental health care, cultivate trust in institutions and design environments that reduce stress rather than amplify it. These are choices countries can make if they value long-term well-being over short-term economic optics.
So what can we take from Finland? Mental health is not a niche concern or a personal flaw someone must handle alone. It is a reflection of how a society chooses to value its people. Finland shows that happiness is not about smiling more or pretending everything is positive. It is built structurally through the systems that shape everyday life. When rest is uniquely promoted, support is readily accessible, and when trust is present, people function better. It is not complicated. It is just, unfortunately, rare, which to a great many is daunting. Don't get me wrong, Finland does not claim to have solved every problem, but it presents a clear example of what it looks like when a country takes wellbeing seriously rather than treating it as an optional add-on. You are not expected to earn rest, be constantly productive or hide your struggles. Silence is allowed. Asking for help is normal. Communities are designed to reduce, not escalate, psychological pressure. These are the conditions that support stable mental health across a population.
We do not need to move to Helsinki or suddenly develop a love for salted herring to benefit from this. But we can pay attention. We can question why our own systems measure success in narrow economic terms while ignoring how people feel when they wake up each morning. We can demand structures that protect well-being rather than undermine it. Finland’s model makes one thing very clear: mental health is not simply a personal responsibility. It is a cultural choice, and one that pays off.